|
Foundations of Marketing | 
 enlarge | Authors: William M. Pride, O. C. Ferrell
Publisher: South-Western College Pub
Category: Book
List Price: $165.95
Buy New: $68.65
You Save: $97.30 (59%)
New (37) Used (26) from $64.99
Sales Rank: 164271
Media: Paperback
Edition: 3
Pages: 569
Number Of Items: 1
Shipping Weight (lbs): 2.5
Dimensions (in): 10.4 x 8.4 x 1
ISBN: 0618973370
Dewey Decimal Number: 658.8
EAN: 9780618973378
Publication Date: January 3, 2008
Availability: Usually ships in 1-2 business days
| |
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE.
|
|
|
Powered by Associate-O-Matic
| Legal Information |
Disclaimer: In association with Amazon.com, product information on this site belongs to Amazon.com. Themarketingadvertising.com makes no representations regarding either the products or any information vendors offer about their products. Any questions, complaints, or claims regarding the products must be directed to the appropriate manufacturer or vendor, or to Amazon.com.
2000-2008 Asia Web Solutions. All Rights Reserved.
P.O.Box 2853 Glenwood Springs, CO 81602
Directory organized by subject, including Marketing and Advertising
Business Classified
|
|
|
| |
