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    Framework for Marketing Management (3rd Edition)

    Framework for Marketing Management (3rd Edition)

    enlarge enlarge     		Authors: Philip Kotler, Kevin Lane Keller
    Publisher: Prentice Hall
    Category: Book

    List Price: $136.00
    Buy Used: $21.99
    You Save: $114.01 (84%)

    Qty 3 In Stock


    New (27) Used (62) from $21.99

    Rating: 4.5 out of 5 stars 3 reviews
    Sales Rank: 135942

    Media: Paperback
    Edition: 3
    Pages: 384
    Number Of Items: 1
    Shipping Weight (lbs): 1.3
    Dimensions (in): 9.1 x 7.4 x 0.7

    ISBN: 0131452584
    Dewey Decimal Number: 658.8
    EAN: 9780131452589

    Publication Date: April 28, 2006
    Availability: Usually ships in 1-2 business days
    Shipping: Expedited shipping available
    Condition: Minor softcover wear. Very few if any highlights or marks. Mostly looks Clean and Crisp. . Will Ship next business Day! You can pick Expedited Shipping to speed up Post Office Shipping!



    Also Available In:

      • Paperback - Framework for Marketing Management
      • CD-ROM - A Framework for Marketing Management: AND Marketing Plan Pro, Version 4.0
      • Paperback - Framework for Marketing Management: AND Marketing Plan Handbook and Marketing Plan Pro
      • Paperback - A Framework for Marketing Management: AND Marketing Plan Handbook and Marketing Plan Pro (International Edition)
      • Paperback - Framework for Marketing Management: AND Framework for Human Resource Management
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    Editorial Reviews:

    Product Description

    For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

    Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.



    Customer Reviews:

    3 out of 5 stars Marketing Text Book   September 30, 2008
    Richard L. Ennis
    This is a textbook I am using for a graduate marketing class. I would say it is an average textbook.


    5 out of 5 stars Saved me when I needed it FAST!   September 20, 2007
    Gail M. Ruhland (Richmond, Minnesota)
    1 out of 8 found this review helpful

    I needed 27 copies for a class that was started in a week ... Amazon saved me!!!


    5 out of 5 stars New Marketing Concepts from Classical Texts   July 31, 2006
    Prophet (Taiwan)
    2 out of 19 found this review helpful

    Kotler, a symbolic guru of marketing, has brought a new offering of "Framework for Marketing Management" since years' serial publication of classic texts in marketing management.
    Some new issuse has been included in this edition in depth.

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