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    Advertising and Integrated Brand Promotion

    Advertising and Integrated Brand Promotion

    enlarge enlarge     		Authors: Thomas O'guinn, Chris Allen, Richard J. Semenik
    Publisher: South-Western College Pub
    Category: Book

    List Price: $204.95
    Buy Used: $1.58
    You Save: $203.37 (99%)

    Qty 4 In Stock


    New (22) Used (118) from $1.58

    Rating: 5.0 out of 5 stars 1 reviews
    Sales Rank: 122058

    Media: Hardcover
    Edition: 4
    Pages: 832
    Number Of Items: 1
    Shipping Weight (lbs): 4.3
    Dimensions (in): 10.8 x 8.4 x 1.2

    ISBN: 0324289561
    Dewey Decimal Number: 659.1
    EAN: 9780324289565

    Publication Date: January 21, 2005
    Availability: Usually ships in 1-2 business days
    Shipping: Expedited shipping available
    Shipping: International shipping available
    Condition: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
    Editorial Reviews:

    Product Description
    ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.

    Customer Reviews:

    5 out of 5 stars Great Book   May 4, 2008
    Elizabeth Boudin (Illinois)
    0 out of 1 found this review helpful

    I have this as a reference book and I just love it. It's great to have in your personal design library.

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