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Cengage Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books) | 
 enlarge | Authors: Doug Newsom, Judy Turk, Dean Kruckeberg
Publisher: Wadsworth Publishing
Category: Book
List Price: $62.95
Buy Used: $5.00
You Save: $57.95 (92%)
New (16) Used (27) from $5.00
Rating:  5 reviews
Sales Rank: 245076
Media: Paperback
Edition: 9
Pages: 432
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9.9 x 8 x 0.6
ISBN: 0495091324
Dewey Decimal Number: 659
EAN: 9780495091325
Publication Date: April 27, 2006
Availability: Usually ships in 1-2 business days
Condition: 2004 Edition. Cover shows light wear. Highlighting throughout.
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Product Description
Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.
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| Customer Reviews:
 Realities of PR gives good insight November 6, 2006
Sonia D. Davidson (Jamaica, W.I.)
This book gives good insight into the PR field and makes good reading material
 nothing on the realities of PR April 17, 2005
mark (florida)
1 out of 1 found this review helpful
no instructions on how to do pr. misleading book, too simplistic. Get the Media Relations Handbook instead at www.MediaRelationsHandbook.com.
Good Textbook August 21, 2002
1 out of 1 found this review helpful
Okay, I had to get it for a class. Now, I'm not saying it's a bad book. But, it's a text--lots of useful info written in the most insomnia-defeating way possible. You'll find out everything you ever wanted to know but never knew would be on the final. But, it's weak on the 'Net. For that, a friend loaned me her Guerrilla PR: Wired by Michael Levine. Wow! Totally deals with the Internet and how to use it to your advantage. Like I said, This is PR isn't bad or anything. In fact, it's actually pretty good. I wish it were a bit cheaper, though, but it's a text--ever find a new text for under $100?
Good Book August 12, 2002
This book gives you a general view of public realtions that is good for those who are curious about the industry. However, I would read Michael Levine's Guerilla PR Wired to gain a more thorough view of Public Relations.
Solid, well-written textbook June 19, 1999
C. Anderson (Dallas, TX USA)
1 out of 3 found this review helpful
Though it could use an updated edition, This is PR is a terrific textbook. It doesn't get the respect or attention that Cutlip's Effective Public Relations text gets, but it's nearly as good.
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