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| | Yes!: 50 Scientifically Proven Ways to Be Persuasive
Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
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| | The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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| | Principles of Marketing, 12th Edition
Authors: Philip Kotler, Gary Armstrong
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| | Marketing Management (13th Edition) (Marketing Management)
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| | MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
Authors: Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel
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| | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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| | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Authors: W. Chan Kim, Renée Mauborgne
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| | Marketing
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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| | Influence: Science and Practice (5th Edition)
Author: Robert B. Cialdini
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| | Marketing: The Core with Online Learning Center Premium Content Card
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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