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| | The 22 Immutable Laws of Branding
Authors: Al Ries, Laura Ries
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| | Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)
Author: Jay Conrad Levinson
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| | The Fall of Advertising and the Rise of PR
Authors: Al Ries, Laura Ries
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| | Marketing High Technology
Author: William H. Davidow
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| | Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Authors: James C. Anderson, Nirmalya Kumar, James A. Narus
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| | Customer Visits: Building a Better Market Focus
Author: Edward F. Mcquarrie
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| | Cross-Selling Success: A Rainmaker's Guide to Professional Account Development
Author: Ford Harding
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| | Statistics, Data Analysis, and Decision Modeling and Student CD (3rd Edition)
Author: James R. Evans
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| | New Product Blueprinting The Handbook for B2B Organic Growth
Author: Dan Adams
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| | Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
Author: Robert W. Bly
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Publication Date: April 11, 1998
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