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| | Influence: The Psychology of Persuasion (Collins Business Essentials)
Author: Robert B. Cialdini
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| | Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
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| | Nudge: Improving Decisions About Health, Wealth, and Happiness
Authors: Richard H. Thaler, Cass R. Sunstein
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| | The Way We'll Be: The Zogby Report on the Transformation of the American Dream
Author: John Zogby
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| | The Wisdom of Crowds
Author: James Surowiecki
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| | Buying In: The Secret Dialogue Between What We Buy and Who We Are
Author: Rob Walker
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| | Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Author: Chris Anderson
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| | Why We Buy: The Science Of Shopping
Author: Paco Underhill
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| | Consumer Behavior (8th Edition)
Author: Michael R. Solomon
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| | Consumer Behavior
Authors: Wayne D. Hoyer, Deborah J. Macinnis
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